Mark McMorris Happy Hops
Title: Mark McMorris Happy Hops: The Ultimate Craft Beer Celebrating Adventure & Resilience
Meta Description: Discover Mark McMorris Happy Hops IPA – the limited-edition craft beer collaboration between Olympic snowboarder Mark McMorris and Great Western Brewing. Learn its story, taste, and where to buy.
What Are Mark McMorris Happy Hops?
Mark McMorris Happy Hops is a celebratory India Pale Ale (IPA) created in partnership between Canadian Olympic snowboarder Mark McMorris and Great Western Brewing Company. Launched in 2023, this limited-edition craft beer honors McMorris’s resilience, love for adventure, and passion for post-session refreshment.
Inspired by McMorris’s mantra (“Find your stoke, chase your hop-pyness!”), Happy Hops IPA blends the thrill of extreme sports with the craft beer experience. A portion of proceeds supports youth sports programs, making every sip impactful.
The Story Behind the Collaboration
Mark McMorris, a 3X Olympic medalist and X Games record-holder, is known for overcoming life-threatening injuries to dominate slopestyle and big air competitions. His partnership with Saskatchewan-based Great Western Brewing celebrates his journey and Canadian roots.
Why It Stands Out:
- 🏂 Adventure-Infused Branding: The vibrant can design features mountains, hops, and McMorris’s signature.
- 🌾 Local Ingredients: Brewed with 100% Canadian prairie grains and Citra/Mosaic hops for a bold, citrusy profile.
- 🍻 Purpose-Driven: Supports charities like the Compassionate Resource Warehouse (mental health initiatives).
Happy Hops IPA: Flavor Profile & Features
- Style: West Coast IPA
- ABV: 6.5%
- Tasting Notes:
- 🍊 Citrus zest and tropical fruit (thanks to Citra hops)
- 🌲 Piney resin undertones (Mosaic hops)
- Crisp, balanced bitterness with a clean finish
Perfect for après-ski gatherings or summer adventures, Happy Hops pairs with spicy foods, grilled meats, or solo celebration.
Where to Buy Mark McMorris Happy Hops
The limited-release beer is available across Canada, primarily in:
- Liquor stores (SK, AB, BC, MB)
- Great Western Brewing’s online store (for local delivery)
Pricing: $15–$20 CAD per 6-pack.
⚠️ Act Fast: Supplies are seasonal and sell out quickly!
Media Buzz & Reception
Happy Hops earned acclaim for its taste and mission:
- ✅ People Magazine: “A crisp, hoppy tribute to resilience.”
- ✅ Beer bloggers praise its “sessionable yet complex” flavor.
- Social media campaigns (#HappyHops) spotlight fan adventures with the brew.
Why This Collaboration Matters
Mark McMorris Happy Hops isn’t just a beer—it reflects the spirit of perseverance and joy. Whether you’re a snowboarding fan, craft beer enthusiast, or charity supporter, this IPA offers a taste of McMorris’s world.
Final Takeaway: Grab a can of Happy Hops IPA to toast to adventure, community, and the pursuit of “hop-pyness.” Follow @markmcmorris and @GreatWesternBrew for updates on future releases!
Enjoy responsibly. Always support local breweries.
SEO Keywords: Mark McMorris Happy Hops, Happy Hops IPA, Mark McMorris beer, Great Western Brewing, snowboarder collaboration beer, limited-edition craft beer, Canadian IPA, where to buy Happy Hops.
